02/03/2026 - Enhanced Data Upload & Processing

We’ve upgraded our platform to handle larger, more complex datasets with improved reliability, speed, and visibility.

📂 Performance Upgrades

• Supports large files (500k+ rows, beyond the previous 10k limit)

• Processes multiple uploads and source files concurrently

• Produces reliable, upload-ready outputs with less manual effort

🔄 Flexible Column Mapping

• Maps inconsistent or unexpected column names

• Supports CSV file formats from multiple sources

• Preserves segmentation logic and consent integrity across merged datasets

🧹 Intelligent Data Cleaning

Automatically resolves common issues including:

• Mobile number and email formatting errors

• Mixed or invalid date formats

• Misplaced or malformed name fields

🛡 Stronger Business Rule Enforcement

• Maintains opt-in and consent accuracy

• Prevents upload failures from malformed data

• Protects segmentation meaning during file merges

👀 Improved Visibility

• Clear upload and processing status

• Detailed reporting on accepted, rejected, and failed records

✅ Result Faster processing, higher data quality, reduced manual corrections, and scalable handling of large, complex datasets.

🧑‍💻 Allyson Kitamura 👩‍💻 mya.skylar 👨‍💻 Tom Fisher